Wallcandy was commissioned to produce the Autumn 18 Social Editorial for Australian luxe athleisure brand The Upside in Palm Springs, CA.
Palm Springs is a desert playground. The mid-century modern architecture and old Hollywood allure make for a perfect juxtaposition of vintage meets modernity. The valley is also known for it’s crisp blue skies, skyscraper palm trees and outdoor resort lifestyle, making it the perfect location for The Upside.
We shot in some of Palm Springs most iconic locations including #thatpinkdoor, The Saguaro Hotel and Palm Springs City Hall producing social content that offers engagement and amplification across fashion, fitness and travel audiences.