Wallcandy was commissioned to creative direct the SS18 global campaign for cult sunglass brand Sunday Somewhere. The Sunday Somewhere creative team chose the St Tropez project from our available France locations, telling the story of friends holidaying in the South of France – a juxtaposition of iconic 70’s glam and modern Tropezienne aesthetic. Our goal was to capture the in-between moments, the freedom state at the very core of the brands DNA.
The campaign was shot around the village and Port of St Tropez, La Ponche and the Tahiti Beach Club at Plage de Pampelonne.
Our team produced a series of iconic campaign imagery and digital content for use across printed brand collateral, digital platforms and point of sale including still life, cinemagraphs, lifestyle videos, still life product images and BTS imagery.