A creative agency for the fashionable

Excusez-moi, pouvez-vous nous aider?

Translated this means we have 126kg of equipment and have been travelling for 40 hours, will someone please offer some f*&king help getting this huge pile off the train. Nope, nada, nothing… not a helping hand in sight.
Welcome to the South of France.

This wasn’t our first soiree, we had travelled on work trips before, but for some reason our first trip as Wallcandy made us feel like virgin travellers. We were well planned, a foolproof itinerary in hand and cashed up in the hope we could buy ourselves out of any trouble. Problem is you can’t get a lot of help at 1am, anywhere in the world.

We had booked the wrong car – a huge people mover with a stick shift. We drove (albeit dangerously) from Aix on Provence to St Tropez on the wrong side of the car, on the wrong side of the road trying to use the other side of our brains to make the wrong hand change the gears. After 120 kilometres of black highways, a spooky 24/7 truck stop for a caffeine fix and twists and turns through medieval hilltop towns, we made it safely to our villa in Port Grimaud. And slept like babies.

Sunrise, a fresh baguette from the local boulangerie and we were ready for day one of our debut Wallcandy tour.

Our first job was the Sunday Somewhere Jet Set 2 day campaign shoot.
Our creative brief told the story of friends on holiday in St Tropez, channelling the era of Serge Gainsbourg, Jane Birkin and Brigette Bardot.

Our morning reccy took us into the village of St Tropez. In the off-season the town is quaint and strangely humble, the only reminder that St Tropez is the summer playground of the worlds rich and famous are the flagship designer stores on every corner. We walked the triangle between Place des Lices, Rue Gambetta and Rue Allard, exploring the laneways in search of perfect lighting. The alleyways led us down to the St Tropez Port, the home of mega-mega-mega yachts and the famous restaurant Sénéquier – where we, of course, indulged in nougat and coffee.

French Baguette
France Flag
St Tropez France
St Tropez France

We continued our portside exploration and after a short walk discovered our perfect shoot location. La Ponche. A hidden cove framed by quintessential Tropezienne buildings in washed back tones of salmon pink and aqua. The lighting was magical and it seemed as though we had this little nook all to ourselves.

Next stop was back down at the Port to harangue a French boat owner to allow us to shoot on his shiny wooden yacht the next day. Through broken Franglish we understood that if we were there at 6am he would give us a 15 minute window. Done.

St Tropez France Pastels
South France Buildings
French Yacht
St Tropez Sailing

A short drive to Ramatuelle landed us on the world famous Pampelonne beach. We spent the afternoon testing the light at Club 55 and Tahiti Beach Club – finally settling on Tahiti Beach Club as our last shoot location. The orange striped décor worked with our 70’s St Tropez brief and for the price of a magnum of Rosé and a few cocktails, the staff were relatively happy to accommodate our production crew the next day.

We had fallen in love with the South of France and were ready to shoot the Sunday Somewhere Jet Set Campaign.

French Beach Club

You can read our interview with Sunday Somewhere
on what to do in St Tropez here.

Getting there – Sydney to Paris

Etihad offer discounted rates on additional luggage if purchased online prior to travel, and the transit time at Abu Dhabi is fast – flight time including transit is 25 hours.

Paris to St Tropez

We had a lot of extra luggage we took the train from Paris Charles de Galle to Aix en Provence. The station is conveniently located within the airport and the trip takes around 4 hours – the train is super chilled and you get to see the gorgeous French countryside. The rentals cars are located within the Aix end Provence station, and from there it’s a 1 hr 20 min drive to St Tropez.

St Tropez Sunset