Narrow passages, peachy sunsets, snake charmers and fortune-tellers enrich Marrakech, a city that mesmerises and indulges the senses as wanderlusting travellers get lost in mazed, colourful lanes and find once-in-a-lifetime bargains at the many souks.

Much like the red city itself, the Nobody Denim 2018 collection marches to its own beat. Enhanced by soft backlighting from the setting sun, the exotic shoot celebrates a spirit that is both modern and cool, capturing the essence of daily life in Morocco’s most vibrant offering. Our team produced a series of iconic campaign imagery and video content, encapsulating the understated beauty that can be found in hidden places.