Wallcandy was commissioned to creative direct the fashion campaign for MLM. Our goal was to salute the label’s relaxed, modern and edgy vibe against the backdrop of one of Spain’s most insta-famous destinations. Perched on the rocky cliffs of Calpe in the Alicante region of Spain is La Muralla Roja. Designed by Spanish architect Ricardo Bofill, the fortress-like structure embodies freshness and vibrancy, like a generous slab of mouth-watering gelato rising from the turquoise and shimmering waters of the Mediterranean. It is a feast for the senses, a seaside Garden of Eden surrounded by orange trees laden with ripe fruit, releasing hints of citrus and bright, effervescent and upbeat notes.