Say bonjour to ‘cinq à sept’, the French term for “five to seven”, the liminal moments linking late afternoon and early evening. Wallcandy’s Cinq à Sept shoot captures this romantic aesthetic, embodying a deliberate balance between sophistication and ease, youthful daring and confident allure. Winter in Paris. The birds are gone and the wind bites but the boulangeries offer warmth as you breathe in the magical scents. Happiness is walking the cobblestone streets. Even when there is no one to fall in love with, there is love in the silence and solitude. In the spectre-grey, place and rue whisper sweet nothings as the dusk-soft lamps take your hand. The campaign celebrates freedom and femininity in the beautiful maze that is the Parisian streets.