Wallcandy was commissioned to produce the Southern Hemisphere W18 editorial ’Heiress’ for Australian designer By Johnny. The collection had a signature By Johnny minimalist feel, with a nod to Versailles Baroque romanticism through the metallic highlights within the garments. The decision was made to shoot in the barren desert landscape of the infamous Joshua Tree – California.
The gilded collection was brought to life through use of custom cut metallic Perspex, capturing 360 reflections of the sacred Joshua Trees, coupled with minimalist styling and beauty with a hint of gold to capture the light.
Our team produced a high fashion stills editorial for use across the By Johnny website and social channels.